Diversification Case Study Form

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Background

Please give some background about yourself and your farming business, including your location and the cropping/stocking details of your farm.

Why Diversify

Please give a brief description of why you chose to diversify your farm business and how you identified the type of diversification project.

Researching The Idea/Advice

How did you go about researching your new business idea? How did you find out about your potential market? Did you seek any professional advice - if so was it of use?

Funding

How did you fund the project? Did you apply for a grant (if so which grant and were you successful) or other government assistance?

Labour

Is the farm business run solely by the farm family or are you employing extra staff to run the business. Have you or your staff had to undertake any specific training?

Business Establishment

How did you go about getting the business up and running - what were your experiences of this? How did you market your new business?

Problems Encountered

Did you encounter any specific problems (eg planning permission/building warrants/food safety regulations/environmental regulations, etc)?

Where The Business Is Now

Has your business grown - if so, how did you go about growing the business - are you still operating in the same markets, etc?

Critical Success Factors

What do you think are the key factors that have made your diversified business work?

Contact Details

Please provide your contact details. If you have a web site please include your web address.

Name*

Address 1*

Address 2

Town/City*

County*

Postcode*

Country (If Outside UK)

Telephone*

Mobile

Email Address*

Confirm Email Address*

Website

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